For professional and aspiring professional players
At high performance level, there's very little room for things that are merely good enough. Players at this stage can already hit the ball and already compete; most have spent years training and playing matches. The question I'm asking is different: what needs to improve for this player to perform better against better opponents, more often and for longer? That's where my coaching begins.
High Performance Tennis is highly individual. I look to understand the player in front of me, identify what's helping them win and what's holding them back, and work on the things that can genuinely change their level, rather than pushing every player towards the same game or changing something simply because it looks different from the textbook. The closer a player gets to the highest level, the smaller the margins become. A slightly better return position, a more reliable second serve, one extra step in recovery, a better decision at 30-30, or a clearer plan against a particular opponent can change a match. Those details matter.
Analyse → Refine → Build → Adapt → Perform
Analyse: understand what is really happening in the player's game.
Refine: improve the technical and physical details that matter.
Build: develop the player's weapons, patterns and playing identity.
Adapt: solve different opponents, conditions and match situations.
Perform: make the game hold up when the stakes are high.
Before making major changes, I want to understand how the player actually plays. We look at training, matches and, where possible, match footage, to see what happens when the player is playing well, what happens under pressure, and where their game starts to break down.
I'm interested in the player's real strengths, which shots create points, where they lose points, what happens when an opponent takes away their preferred patterns, how effective their serve and return are, how they move when stretched, and what happens late in a long match. The answers give us somewhere to start.
I'm particularly interested in the gap between what a player can do and what they reliably produce in competition. A player may have a great forehand but not create enough opportunities to use it. They may have a big serve but not get enough from the first ball afterwards. They may have excellent movement but use it defensively rather than to create an advantage. Distinctions like these shape what we work on.
Once we understand the player, we can start working on the game itself. Technical work at this level is detailed, but it's never technical work for its own sake. We may work on the serve, return, groundstrokes, transition game or net play, making changes to preparation, contact, balance, racket speed or movement that range from obvious to very small.
The important question is always what the change allows the player to do: can they produce more pace without losing control, create more spin, recover faster, handle a higher ball, defend from further outside the court, take the return earlier, make their first ball after the serve more effective. The aim is a game that's technically sound and genuinely useful under real competitive conditions.
At this level, I want a player to know how they want to win tennis matches. This isn't about putting them into a fixed style of play; a player's game develops from their strengths, physical qualities, technical abilities and personality. One player may build points around a dominant serve and first forehand. Another may use heavy baseline pressure and movement. Another may rely on returning well, extending rallies and waiting for the right opportunity. There are many ways to play good tennis, and what matters is that a player's patterns make sense.
We work on the connections between shots: what the serve creates, what the return creates, what happens after the first forehand, where the opponent moves, where the next opportunity is. A strong individual shot is useful. A strong sequence of shots is much harder for an opponent to deal with.
The player who wins comfortably when everything goes according to plan isn't necessarily the player who performs best at the highest level, because professional tennis constantly changes the problem. The opponent changes, the surface changes, the conditions change, the ball changes, and the player's own form changes from one week to the next. Sometimes the body feels excellent and the tactics work immediately; sometimes neither does, and the opponent finds a way around the plan.
Players need to become very good at adjusting. We look at how a player responds when a match isn't going their way: can they recognise what's changed, alter their positioning, change the height, speed or direction of the ball, move from defence into attack, find another way to create an advantage, and stay with the plan without becoming trapped by it. The aim isn't to have an answer for everything before the match starts, but to develop a player who can solve problems during the match itself.
Eventually, everything has to work in competition. A player can look excellent in training and still struggle to reproduce that level when the score matters, which is why performance is part of the coaching process rather than something separate from it. We work on routines, preparation and decision making, always in relation to the player's actual tennis: how they start a match, how they respond after losing a close game, what happens at 30-30, what changes when serving for the set, how they respond after a poor call, a bad bounce or a shift in momentum, whether they can stay committed to the right decisions when tired, and whether they recognise when they're playing well and avoid overplaying.
These situations need to be trained, discussed and reviewed. The aim is to make the player's best tennis more available when it matters most.
At professional level, physical preparation can't sit separately from tennis. Strength, speed, power, endurance, mobility and recovery all need to support the player's actual game and competition schedule, so the physical programme has to reflect what the player is doing on court: movement efficiency, acceleration and recovery, repeated high-intensity efforts, strength, and the physical demands of different surfaces and playing styles.
The work changes across the season too, moving between periods of development, periods of competition, and periods where the priority is maintaining physical level while managing fatigue. The goal isn't simply to become fitter; it's to arrive at important matches physically prepared without carrying unnecessary fatigue.
Matches provide some of the most useful information in the development process. After tournaments, we look well beyond the final score: which patterns produced points, where the player lost control of rallies, what happened on important points, how effective the serve and return were, which areas of the game held up under pressure, what the opponent exposed, and what needs to change before the next event.
Video and performance data can be useful here, but they're tools rather than the objective. What matters is turning information into a decision about what to do next, following a simple cycle: analyse, understand, adjust, train, compete again. That cycle continues throughout the season.
Professional tennis isn't one match; it's a season of tournaments, travel, training, recovery and constant adjustment, so training has to fit around competition. Before an event, we identify what the player needs to be ready for. During the tournament period, the emphasis often shifts towards preparation, recovery and tactical adjustment. Between events, we can return to more substantial technical, tactical or physical development.
The amount of work varies with the moment: sometimes the smartest decision is to train hard, sometimes it's to stop. Knowing the difference is part of high performance.
At this level, the relationship between player and coach changes. I bring experience, observation, analysis and an outside perspective, and I'll challenge the player, ask difficult questions and give honest feedback. But the player has to take responsibility for their career: understanding their game, knowing what they're working on and why, communicating when something isn't right, preparing properly, recovering properly and learning from their matches. I can't make the decisions once the player walks onto the court. The long-term objective is a player who understands their own tennis well enough to take responsibility for it, rather than one who simply follows instructions.
Detail Over Volume
More hours on court don't automatically produce a better player. I focus on identifying the specific things that will genuinely change a player's level, and working on those with real precision, rather than training simply for the sake of training.
No plan survives contact with every opponent, surface and situation unchanged. I want players who can recognise when something isn't working and adjust in real time, because the ability to solve problems during a match is as important as any stroke.
At this level, I can prepare, guide and challenge a player, but I can't play the match for them. I want players who understand their own game well enough to make good decisions independently, and who take real responsibility for their preparation, recovery and performance.
High performance isn't simply training more. It's making better use of the time, energy and opportunities available, knowing what needs attention and what can be left alone, and being able to make changes without constantly changing everything. It's learning how to perform when conditions are difficult, and building a level of tennis that can be sustained over time.
The aim is a player with a clearer identity, a more reliable game and a better understanding of how to perform at the highest level they're capable of reaching. They should know their strengths, understand their weaknesses and have a clear process for continuing to improve. They should be able to prepare for opponents, adapt during matches, manage the demands of a professional schedule and take increasing responsibility for their own performance.
There's no final stage where development is finished; at this level, the work is ongoing. The goal is simple: to make the player better, make the game more reliable, and make high-level performance repeatable.